About The Sister Site
The Sister Site has been reviewing and explaining the UK’s online casino scene since 2019. Thousands of casinos, hundreds of operators, and a tangle of shared owners and networks all sit behind the brand names you see advertised, and most of it is deliberately hard to follow. Our job is to change that. We tell you which casinos belong to the same company, which network a site runs on, how its licensing works, who actually pays out, and which terms are worth reading twice before you deposit a penny.
We’re a UK company, writing for UK players, run by people who play here and have spent years working in and around this industry.
What we actually do here
There are three kinds of writing on the site. First, the sister site guides, where we trace a casino back to its parent company and map every brand on the same network, so you can see who you’re really dealing with. Second, reviews of individual casinos and slots, written from the player’s side of the table rather than the marketing department’s. And third, the news and analysis, covering the things that change the rules of the game: Gambling Commission decisions, enforcement action, licensing shake-ups, and the marketing standards operators are meant to follow.
What ties it together is a straightforward belief. A player who knows who owns a casino, what network it sits on, and what the small print really says is far harder to take advantage of. We’d rather you went in with your eyes open than found out the hard way.
The people behind the site
The Sister Site isn’t an anonymous content mill. Everything we publish carries a byline, and our two regular writers have been doing this for a long time.
Brian Taylor
Editor in Chief
Brian has been writing about gambling for more than twenty years, going back to when online casinos were a good deal wilder and a good deal less regulated than they are today. He leads our coverage of regulation, the UK Gambling Commission, enforcement, and the policy shifts that decide what operators can and can’t get away with. When a new rule lands, Brian is the one who’ll explain what it means for you rather than for the industry. As Editor in Chief, he also holds final responsibility for everything published under our name.
Rob Hill
Reviews & Player Guides
Rob has been playing in casinos, online and on land, for more than a decade, and he reviews them the way a careful player would. He works through the same checklist every time, from licensing and compliance to safer-gambling tools, banking, the game range and the terms, and he has a real knack for finding the anti-player clause buried three screens deep in a promotion. If a bonus isn’t worth taking, he’ll come right out and tell you.
From time to time we also run a guest piece from another industry expert or a qualified contributor. When we do, it’s clearly bylined and held to exactly the same standards as everything else. We don’t publish faceless filler, and we don’t dress up a machine’s output as a person’s opinion.
How we assess casinos and networks
Every review and guide starts from the same fixed set of questions, so our verdicts stay consistent instead of riding on whatever happened to catch our eye that day. We check whether a casino holds a current UK Gambling Commission licence and how clean its compliance record looks. We look at the safer-gambling tools on offer and whether the site takes part in GAMSTOP. We work through the banking options, the withdrawal times, the size and quality of the game library, and how the customer support actually behaves when something goes wrong. And we read the terms properly, because that’s usually where the real story is hiding.
Networks shift. Brands get sold, licences change hands, and a casino that was perfectly fine last year can end up somewhere very different. When that happens, we go back and update the relevant guides, and we date our work so you can see how current it is.
How we make money
The Sister Site is affiliate-supported. Some of the links on the site are tracked, and if you follow one and sign up with an operator, we may earn a commission. That’s how we keep the site free to read.
That commission does not buy a good review. We rate every casino against the same criteria whether there’s an affiliate deal behind it or not, and plenty of the brands and networks we write about are ones we’d actively steer you away from. We won’t recommend an unlicensed casino, or one that ignores GAMSTOP, whatever it’s paying. Our rankings and verdicts aren’t for sale, and when a commercial relationship runs up against telling you the truth, the truth wins. If you ever think we’ve got that balance wrong, we want to hear about it.
Where we stand on safer gambling
Gambling is entertainment. It isn’t a way to make money, and we’ll never write about it as if it were. Everything we cover is meant for adults aged 18 or over who are playing for fun and within their means.
We only point readers towards casinos that take safer gambling seriously and that work with GAMSTOP, the UK’s national online self-exclusion scheme. Across the site you’ll find links to the organisations that can genuinely help when gambling stops being fun: the Gambling Commission, GamCare and the National Gambling Helpline, GambleAware, the NHS, and Samaritans. If you recognise a problem in yourself or in someone close to you, please use them. That’s exactly what they’re there for.
When we get it wrong
We work hard to be accurate, but this industry moves fast and we’re human. If you spot something that’s out of date, unclear, or simply wrong, tell us and we’ll look into it and put it right. Being open to correction is part of being a site worth trusting. You can reach us through our contact page. The Sister Site is run from the UK, and Brian, as Editor in Chief, has the final say on what we publish.
Quick Questions
Is The Sister Site independent?
Yes. We’re affiliate-supported, but our reviews and rankings aren’t for sale. We assess every casino the same way, and we’ll happily tell you to give one a miss.
Who writes your reviews and guides?
Our regular team is Brian Taylor and Rob Hill, with the occasional vetted guest contributor. Every article is bylined, with no anonymous, machine-made filler.
Do you only cover casinos you recommend?
No. We map whole networks and write about plenty of brands we wouldn’t send you to, including unlicensed ones, so you can recognise them for what they are.