Matchbook sister sites in a nutshell
Matchbook is operated by Triplebet Limited (UKGC account 39504), and while the licence lists a few domains, most are just different doors into Matchbook itself. There is exactly one real sister site: EasyBet, the official betting brand of Sir Stelios Haji-Ioannou’s easyGroup (yes, the easyJet family), which runs as a white-label on Matchbook’s own exchange technology. So this is a story about one real connection, not a network.
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At a glance
Brand reviewed
Matchbook
Operator
Triplebet Limited
UKGC account
39504
Only true sister site
EasyBet (easyGroup white-label)
Products
Betting exchange, sportsbook, casino
Exchange commission
2% on net winnings (UK)
Welcome offers
£30 free bets or 110 days 0% commission
Last checked
23 June 2026
One real sister, and the exchange peers worth knowing
Honesty matters here. Matchbook has a single genuine sister site, EasyBet, and I’ll give it the detailed profile it deserves. Because that’s the whole family, I’ve then added the exchange brands Matchbook actually competes with, Betfair, Smarkets and Betdaq, since they’re the sites you’d realistically weigh up against it. They’re separately owned and licensed, not part of the Triplebet family, but they’re the comparisons most Matchbook users should know about.
EasyBet
- The connection: A real Matchbook sister site, listed as a white-label on Triplebet’s UKGC licence and running on Matchbook’s own exchange technology.
- What it is: The official betting brand of easyGroup, Sir Stelios Haji-Ioannou’s empire, launched in late 2024 in the unmistakable easy orange.
- Beside Matchbook: Same exchange engine and licence underneath, but a sports-and-prediction focus, with no casino, and its own welcome offer.
- The catch: The two accounts are mutually exclusive, you can’t hold active Matchbook and EasyBet accounts at the same time.
- Why it matters: It’s a rare thing, a famous high-street brand fronting a betting exchange, and it’s Matchbook’s only real sibling.
Betfair Exchange
- What it is: The dominant UK betting exchange, part of the Flutter group, separately owned and licensed.
- Why it’s here: Betfair is the exchange most Matchbook users compare against, so it earns a place as a rival.
- Beside Matchbook: Far deeper liquidity and wider streaming, but a standard 5% base commission and a premium charge on consistent winners.
- Best for: Players who want the deepest markets and the biggest range, and don’t mind paying more in commission.
- The trade-off: Liquidity versus cost, Betfair wins on the first, Matchbook on the second.
Smarkets
- What it is: An independent UK exchange, separately owned and licensed, known for a clean trading interface.
- Why it’s here: It’s Matchbook’s closest match on price, so it’s the natural low-commission comparison.
- Beside Matchbook: A similar flat commission and a sleek platform, but narrower sport coverage and no bet-builder.
- Best for: Traders who prize a tidy interface and low fees over breadth of markets.
- The trade-off: Polish and price are close to Matchbook; Matchbook adds bet-builder and multiples that Smarkets lacks.
Betdaq
- What it is: The third established UK peer-to-peer exchange, owned by Entain, separately licensed.
- Why it’s here: It completes the UK exchange picture, the other low-commission option a Matchbook user might test.
- Beside Matchbook: A comparably low commission for many customers, but thinner liquidity than Betfair and a smaller user base.
- Best for: Bettors who want a cheaper alternative to Betfair and are happy with shallower markets.
- The trade-off: Low fees, but the liquidity gap is the thing to test before committing.
Best Matchbook sister sites by player type
Want the easy brand?
EasyBet, the same exchange engine in easyGroup orange, Matchbook’s only true sister.
Want deep liquidity?
Betfair Exchange, the biggest markets, at a higher commission.
Want low fees and polish?
Smarkets, a flat rate and a clean interface, narrower coverage.
Want the value play?
Matchbook itself, 2% commission and 110 days fee-free to start.
What makes Matchbook different: the exchange
To understand Matchbook’s sister sites, you first have to understand what Matchbook actually is, because it isn’t a normal bookmaker. It’s a betting exchange, founded back in 2004 and one of the longest-running in the UK. On an exchange you bet against other customers rather than against the house: you can back an outcome to happen, or lay it to fail, and Matchbook simply matches the two sides and takes a small commission on net winnings. In the UK that commission is a flat 2%, with no premium charge on winning accounts, which undercuts the bigger exchanges considerably and is the single biggest reason people choose it. For a winning bettor over time, the gap between 2% and a 5%-plus rate elsewhere is real money.
On top of the exchange, Matchbook layers a sportsbook (including bet-builder and multiples, which several rival exchanges don’t offer) and a casino with slots, jackpots, table games and live dealer rooms. But the exchange is the identity. This matters for the sister sites issue because EasyBet exists precisely to borrow that exchange: easyGroup didn’t build betting technology, it licensed Matchbook’s. So the family resemblance here isn’t a shared logo or a shared cashier in the usual sense; it’s a shared engine, with EasyBet running on the very platform Matchbook pioneered.
The EasyJet connection, explained
This is the part that makes Matchbook’s otherwise small family interesting. EasyBet (easybet.net) launched in late 2024 as the official sports-betting brand of easyGroup, the private empire of easyJet founder Sir Stelios Haji-Ioannou, the same “easy” family that includes easyHotel, easyCar, easyMoney and around a hundred other brands. Stelios described it as a natural brand extension; its name, as easyGroup itself pointed out, is just one letter away from easyJet, and it is dressed in the instantly recognisable easy orange.
Mechanically, EasyBet is a white-label running on Matchbook’s exchange under Triplebet’s UK licence, which is why it appears on the same UKGC account (39504) and shows up as a white-label domain on the register. easyGroup brings the brand and the audience; Matchbook brings the regulated platform and the exchange technology. Matchbook pays easyGroup a licence fee for the “easy” name, and that fee feeds into Stelios’s philanthropic foundation. easyGroup was also candid that launching its own betting brand helps it police the “easy” trademark, having previously chased down infringing names like easyBet.com.
For a player, two practical points follow. First, EasyBet is sports-and-predictions only; there’s no casino, where Matchbook has one. Second, and importantly, the two are mutually exclusive: Triplebet’s terms don’t let you hold active Matchbook and EasyBet accounts at the same time, since they’re the same operator underneath. So they’re true sister sites in the fullest sense, one licence, one engine, one company, just wearing two very different coats.
Ownership, licensing and safety
Matchbook is the trading name of Triplebet Limited, registered in Alderney and licensed by the UK Gambling Commission under account 39504, with no regulatory actions currently against the licence. The ownership is one of the more unusual in UK gambling: Triplebet is majority-owned by Zeljko Ranogajec, a famously private Australian professional gambler, through an Isle of Man entity, with Matthew Benham, the owner of Brentford FC and the founder of the Smartodds statistical consultancy, holding a minority stake (he was previously the majority shareholder). It’s a distinctly data-and-trading-led pedigree, which fits a brand built around an exchange rather than a traditional bookmaker.
There’s a regulatory issue worthy of mention. In 2020, the Gambling Commission suspended Triplebet’s licence for six months, and the company paid a financial penalty of around £740,000, following failings in anti-money-laundering and player-protection controls, including a case where a self-excluded customer was able to reopen an account. Triplebet overhauled its compliance systems, the licence was reinstated, and there has been no further regulatory action since.
As a UKGC-licensed operator, Matchbook sits inside the full UK framework: GAMSTOP self-exclusion (which, because EasyBet shares the licence, covers both brands at once), independent dispute resolution, and the UK’s affordability and safer-gambling rules, which it applies through full identity and affordability checks before you can deposit. Customer funds are held to Gambling Commission requirements.
Welcome offers and promotions
Matchbook keeps its new customer offers firmly on the exchange, which is consistent with what the brand is really about. There are two to choose between, and you can only take one. The first is a bet-and-get: place £20 in qualifying bets (a £10 exchange bet at odds of 2.0 or more, plus a £10 bet-builder or multiple at 3.0 or more with at least three selections) and receive £30 in free bets, split into three £10 tokens for the exchange, multiples and bet-builder. The second, and arguably the better deal for a regular exchange bettor, is 110 days of 0% commission on all sports, no qualifying bet needed, just sign up with the relevant code and deposit by debit card. That fee-free window is one of the longest in the exchange market and saves you the standard 2% on every winning bet for nearly four months.
A couple of conditions are worth flagging. Both offers require a debit card deposit; e-wallet deposits (Skrill, Neteller, PayPal, Paysafecard) don’t qualify, and free bets, where applicable, expire in 7 days and don’t return the stake on a winning bet. As with any free-bet deal, the value is in using the tokens at sensible odds rather than letting them lapse.
At the time of writing, Matchbook is not running any casino welcome bonus. The casino itself, slots, jackpots, table games and live dealer rooms, is fully available to registered users, but there’s no casino sign-up offer currently on the table, so the new customer value here sits entirely in the two exchange promotions above. Should a casino offer return, note that any UK casino bonus is now capped at 10x wagering under the rules introduced in January 2026.
Payments, withdrawals and KYC
Banking is built around debit cards and e-wallets. Visa and Mastercard debit cards are the core method (and the only one that qualifies for the welcome offers), with e-wallets such as Skrill, Neteller, PayPal and Paysafecard also supported for funding. Withdrawals generally return to the method you deposited with.
One thing Matchbook is stricter about than many sites is verification timing: it requires full account verification, identity documents and proof of affordability under Gambling Commission rules, before you can deposit, rather than only at withdrawal. That front-loads the admin but means your account is cleared early, which tends to make later withdrawals smoother. For an exchange bettor, the practical note is that your funds move between your balance and live bets rather than sitting idle, so keep an eye on what’s matched versus available before requesting a payout.
What I like, and what I don’t
What I like
- A low 2% exchange commission with no premium charge on winners, the core reason to be here.
- An 110-day 0% commission welcome option, among the longest fee-free windows in the exchange market.
- Bet-builder and multiples alongside the exchange, which some rival exchanges don’t offer.
- A clean current licence and a distinctive, data-led ownership behind the platform.
What I don’t
- Liquidity is thinner than Betfair’s outside the biggest markets, which matters for larger stakes.
- Full verification and affordability checks are required before you can even deposit.
- The casino is an afterthought, with no welcome bonus currently and a secondary feel beside the exchange.
- A 2020 regulatory penalty in the operator’s history, resolved, but part of the record.
My Matchbook verdict: a specialist with one famous connection
Matchbook is a specialist pretending, on the surface, to be a generalist. It has a sportsbook and a casino bolted on, but make no mistake, this is an exchange first and everything else second, and judged as an exchange it’s very good: that flat 2% commission with no premium charge is a genuine, measurable edge for anyone who bets to win over time, and the 110-day fee-free welcome is the most generous on-ramp in the category. Where it gives ground to Betfair is liquidity; the markets are shallower once you step away from the headline football and racing, so a high-staking bettor will feel the difference. The casino, frankly, is there to tick a box; with no welcome offer and a thin feel beside the exchange, it’s not a reason to sign up.
On the sister sites question, the honest answer is also the interesting one: Matchbook has exactly one true sibling, and it happens to be among the most recognisable consumer brands in Britain. EasyBet is Matchbook’s own exchange wearing easyGroup’s orange, one licence, one engine, two coats, and you can have an account at one or the other, not both. If the easy branding appeals, EasyBet is the same product in friendlier packaging; if you want to weigh Matchbook against real alternatives, the comparison isn’t a family at all but its exchange rivals: Betfair for depth, Smarkets for a tidy low-fee interface, Betdaq for a cheaper Betfair stand-in. My personal feeling is that if you back your own judgement and care about keeping more of your winnings, Matchbook’s 2% is the reason to be here, and the easyJet connection is the curveball that makes its tiny family more memorable than many a sprawling one.
Matchbook sister sites FAQ: your questions answered
What are Matchbook’s sister sites?
Matchbook has exactly one real sister site: EasyBet (easybet.net), the official betting brand of easyGroup, which runs as a white-label on Matchbook’s exchange under the same Triplebet UKGC licence. The other domains on the licence are just alternate routes into Matchbook itself, not separate brands.
Is EasyBet the same as Matchbook?
They share the same operator, licence and exchange technology, but they’re separate brands. EasyBet wears easyGroup’s orange branding and focuses on sports and prediction markets with no casino, while Matchbook has a casino too. You can’t hold active accounts at both at the same time.
Who owns Matchbook?
Matchbook is the trading name of Triplebet Limited, majority-owned by Australian professional gambler Zeljko Ranogajec, with Brentford FC owner Matthew Benham holding a minority stake. It’s licensed by the UK Gambling Commission under account 39504.
Is Matchbook safe and legal in the UK?
Yes. It’s licensed and regulated by the UK Gambling Commission under account 39504, with no current regulatory actions. It runs under the full UK rulebook, including GAMSTOP and affordability checks. For transparency, Triplebet received a regulatory penalty in 2020 for past failings, which it resolved, and its record has been clean since.
What is the Matchbook welcome offer?
There are two exchange offers, and you pick one: bet £20 in qualifying bets to get £30 in free bets, or take 110 days of 0% commission on all sports. Both require a debit card deposit. There’s no casino welcome bonus running at the moment.
What makes Matchbook different from a normal bookmaker?
Matchbook is a betting exchange, so you bet against other customers rather than the house, backing or laying outcomes, and Matchbook takes a flat 2% commission on net winnings in the UK. There’s no premium charge on winning accounts, which makes it cheaper than the larger exchanges over time.
Does Matchbook have a casino?
Yes, alongside the exchange and sportsbook there’s a casino with slots, jackpots, table games and live dealer rooms. It’s fully available to registered users, though it currently has no welcome bonus and feels secondary to the exchange product.
Which is better, Matchbook or Betfair?
It depends on what you value. Matchbook is cheaper, a flat 2% commission with no premium charge, while Betfair has far deeper liquidity and wider streaming but a higher base commission. For value-focused bettors Matchbook often wins; for the biggest markets and largest stakes, Betfair’s depth is hard to beat.