The Lucky Cow Bingo sister sites in a nutshell
Lucky Cow Bingo is one of Jumpman Gaming’s longer-serving bingo brands, famous mostly for the dancing cow in its TV adverts. Its closest sister sites are Rocket Bingo, Volcano Bingo, Bingo Aliens, Elf Bingo and WTG Bingo.
+ 350 Free Spins
Over 18's Only. 18+. New customers only. T&Cs apply. #Ad
+ 300 Free Spins
Over 18's Only. 18+. New customers only. T&Cs apply. 10x wagering #Ad
+ 300 Free Spins
Over 18's Only. 400% up to £2450 Bonus + 300 Free Spins. 35x WR apply. Casino's full T&C's apply. 18+. #Ad
+ 450 Free Spins
Over 18's Only. 18+. New customers only. T&Cs apply. #Ad
+ 200 Free Spins
Over 18's Only. 5000 bonus and 200 free spins, wagered at only 10x. Full casino T&Cs apply. 18+. #Ad
+ 200 Free Spins
Over 18's Only. 500% up to £1000 Bonus + 200 Free Spins. 35x WR apply. Casino's full T&C's apply. 18+. #Ad
At a glance
Brand
Lucky Cow Bingo
Operator
Jumpman Gaming Limited of Alderney, running the site as a white label
UKGC licence
39175, for bingo and casino since November 2014
Games
Slots from 14 studios, live dealer games and game shows, plus bingo
Best sister sites
Rocket Bingo, Volcano Bingo, Bingo Aliens, Elf Bingo and WTG Bingo
Welcome offer
A Mega Wheel spin on a £10+ deposit, worth up to 500 Big Bass Splash spins
Withdrawals
A 72-hour hold, then one to three working days, says the FAQ
Last checked
29 September 2026
Jumpman runs so many bingo brands that picking Lucky Cow Bingo’s best sister sites comes down to personality. These five all put a themed character or place in the name, much as Lucky Cow does with its titular cow, and between them they show the handful of ways the operator can dress up the same template.
Rocket Bingo
- Proud of its age: Its homepage says the team behind Rocket Bingo were “the new kids on the block” in 2014 but “essentially veterans” now, which Lucky Cow Bingo could also say about itself.
- A different slot on the wheel: The same £10 first deposit lets you try the Mega Wheel for up to 500 free spins, but on Aztec Gems rather than Big Bass Splash.
- A space girl: The homepage banner features a smiling woman in a space helmet checking her phone against a starry teal-and-navy sky.
- A busy site: Under the promo banners, a flip-board counter reads “10,000 Members and counting!”, something Lucky Cow Bingo doesn’t do (perhaps because it doesn’t have the membership).
- Plain branding: Just “RocketBingo” in white with a line-drawn rocket for a logo, far more subtle than Lucky Cow’s loud branding.
- Best for: Players who want a bingo site that’s been around the block a few times.
Volcano Bingo
- Two offers at once: The browser tab still promises “100% Bonus + 25 Free Spins on Big Bass Bonaza”, typo and all, while the homepage banner offers up to 500 spins on Aztec Gems.
- Trust the banner: The terms under it match the wheel, with the same £10 minimum and £250 cash-out ceiling as Lucky Cow Bingo.
- Lava everywhere: A smoking volcano glows in a red cave behind the promo banners, and the gold-and-orange logo spells out “BINGO” underneath.
- Attached to one studio: Its homepage copy says the bingo software is “powered by Pragmatic Play”, a detail Lucky Cow Bingo’s pages leave out.
- Bingo and slots together: Volcano Bingo pitches low-cost bingo with slots on the side, the same mix Lucky Cow offers.
- Best for: Players who want to know whose bingo software they’re playing on.
Bingo Aliens
- Flying saucers: Two UFOs beam a small figure up from a dark hillside on the homepage of Bingo Aliens, and the logo is a green saucer with a 90 ball in the cockpit.
- Fluffy on the wheel: Its Mega Wheel pays out up to 500 spins on Fluffy Favourites.
- Explains the games: The homepage walks you through 75-ball and 90-ball bingo, grid by grid, which is more bingo talk than Lucky Cow offers.
- Same range: Home, Club, Offers, Wheel and Inbox run across the top as menu options, exactly as at Lucky Cow.
- Same limits: Bonus winnings need 10x wagering and can’t turn into more than you’ve deposited, up to £250.
- Best for: Newcomers who want the rules of bingo explained before they buy a ticket.
Elf Bingo
- A fairy-tale wood: The homepage is a tree-stump house with a red door among giant purple toadstools.
- The same old small print: Its homepage text repeats Lucky Cow Bingo’s line about “£8 max win per 10 spins”, word for word.
- A big boast: Elf Bingo calls itself “the number one bingo site for players everywhere”, which is a lot to claim for a site that is, in the end, just one of dozens of Jumpman bingo names.
- Storybook logo: Gold “elf” lettering above “BINGO” on a curling parchment scroll.
- Fluffy again: Like Bingo Aliens, it attached the Mega Wheel to Fluffy Favourites for free spins.
- Best for: Players who prefer a storybook look to Lucky Cow’s bright purple farm.
WTG Bingo
- Try it free: WTG Bingo offers 5 free spins on Sweet Bonanza with no deposit, once you’ve verified a debit card.
- Capped at £50: Winnings from those spins need 10x wagering and can turn into £50 of cash at most.
- Way To Go: This is what the WTG in the site’s name stands for, although there’s no mention of this anywhere on the site anymore.
- Comic book style: A turquoise starburst banner and a logo with a bingo ball dotting the exclamation mark as branding.
- No wheel to start: Where Lucky Cow Bingo asks for £10 first, WTG lets you look around at no cost.
- Best for: Cautious players who’d like a few free spins before handing over any money.
How this Lucky Cow Bingo review was made
The sources for this page are listed below, and my approach is set out on the About Us page.
Rob Hill
Personally tested from the UK, moving around only by on-site menus and buttons, with every offer verified against its detailed terms. The licence and the advertising ruling were both confirmed at source. Account opened, deposit made.
29 September 2026, using Chrome on a Windows PC
Jumpman Gaming Limited of La Corvee House, Alderney, in the Channel Islands
39175
www.luckycowbingo.com: the homepage and its text, every offer banner and the welcome offer’s bonus policy, the games lobby tabs including Suppliers You Love and live casino, the FAQs, the terms and conditions and the footer; Jumpman Gaming’s UK Gambling Commission record and web address list; the Advertising Standards Authority’s ruling of 13 March 2024; the homepages of the five sister sites profiled above; Trustpilot reviews; Google UK search results.
Published 29 September 2026
The cow from the telly
Lucky Cow Bingo is a rare example of a Jumpman Gaming white label bingo site that most people will have heard of before they visit, because it’s been advertised on television. The advert, first seen on 14 December 2023, featured a cow standing on its back legs and dancing against a bright purple background, while a voiceover invited you to “get that lucky cow feeling”. One viewer (literally just one busybody) complained to the Advertising Standards Authority that a dancing cow would appeal to children. Jumpman said it had made sure the cow wasn’t cuddly or cartoon-like, and in March 2024 the ASA agreed: the cow was “unusual and whimsical” but life-like, so the complaint wasn’t upheld. Oddly, the ruling is headed “Jumpman Gaming Ltd t/a Lights Camera Bingo”, the name of a different Jumpman bingo site, even though every word of it is about Lucky Cow Bingo.
The site keeps the farm theme going without the dancing. Two black-and-white cows graze on a purple hillside above a wave of splashing milk, the logo spells “LUCKY COW BINGO” in blue, orange and purple bubble letters with a bingo ball for the O, and the browser tab promises “FAB Free Spins”. The text below the banner is older and more generic. It promises “24/7 Bingo action”, “over 1,000 online slot games” including Irish Pot Luck and Chilli Heat, a “Rewards Reel exclusive feature” and a “Trophies Cabinet”, but it describes the sign-up offer as spins on Fluffy Favourites with an “£8 max win per 10 spins”, even though the banner above now says Big Bass Splash.
The games themselves are the standard Jumpman selection, and they’re good. The featured grid runs from Big Bass Splash, Starburst and 9 Pots of Gold to Pirots 5, Big Bad Towers and House of the Dragon, with the Fluffy Favourites Jackpot at the end. A Suppliers You Love tab names 14 studios, including Games Global, Pragmatic Play, Blueprint, Playtech, Light & Wonder, NetEnt, Play’n GO, and Hacksaw, and the Live Casino tab has blackjack, roulette, and game shows such as Money Time, Spin a Win, and Buffalo Blitz Live.
Looking for the bingo
The advert called Lucky Cow “the home of brilliant bingo”, so it’s a bit of a surprise that I had to work so hard to find any bingo games or rooms on the site. The menu across the top is Home, Club, Offers, Wheel and Inbox, with no bingo link, and the homepage grid is all slots and one roulette table. The games lobby has a Bingo tab, but clicking it before registering takes you straight to the login box without showing you anything in advance.
The offers page has a “Play Bingo Today” tile promising a share of £500,000 in prizes every month and telling you to “head over to the Bingo Tab”. Its Play Now button, though, opens a page that says “We can’t find this page”. Jumpman’s Take a Break Bingo hides its bingo lobby behind the login in much the same way, but a dead link on the one offer that’s about bingo is a new low for the network. Perhaps this is why a reviewer on Trustpilot summed the site up in September 2026 as simply “no bingo”.
Ownership: a Jumpman white label
UKGC Licensed, Jumpman Gaming Limited (39175), click to verify
Jumpman Gaming Limited is the operator of Lucky Cow Bingo, licensed by the UK Gambling Commission under account 39175 and by the Alderney Gambling Control Commission for players outside Britain. Jumpman’s bingo and casino licences have been active since 1 November 2014, and its Commission record lists 234 web addresses: 19 brands of its own, 133 white labels and 80 inactive addresses. luckycowbingo.com is one of the white labels, so the name belongs to someone else while Jumpman supplies the licence, games, cashier and terms. Super Group, the company behind Betway, has owned Jumpman in a majority stake since September 2022.
Lucky Cow has plenty of company in the bingo category on that list. Balmy Bingo, Bingo Clubhouse, Bingo Crazy, Rocket Bingo, UM Bingo, Volcano Bingo and WTG Bingo are just some of the white-label bingo names, alongside newspaper brands such as Mirror Bingo and Daily Record Bingo. The Commission’s record shows no regulatory actions against Jumpman today, but in May 2022 the company agreed to pay £500,000 over social responsibility and anti-money laundering failings, which I cover on my Jumpman Gaming review page.
Bonuses: the wheel and its limits
Your first deposit of £10 or more gets you a free spin of the Mega Wheel, and prizes range from a few free spins to 500 on Big Bass Splash, with Amazon vouchers available too. Whatever you win is paid as bonus money, which you must wager 10 times before it becomes withdrawable, and only bets made with bonus money count. The key limit is on cashing out: bonus winnings can only become withdrawable cash up to the total you’ve ever deposited, capped at £250. The terms give a specific example: build up £400 of bonus money after depositing £50, and you keep £50. After the first deposit the wheel comes back for every deposit of £20 or more, but not while a withdrawal is pending or if you use Quick deposit. The terms also say you may sometimes be asked to “pay a small amount” to spin it. Table games, video poker and progressive jackpots don’t count towards the wagering, and bonus money can’t be used on the Fluffy Favourites Jackpot at all.
The rest of the offers page is the usual Jumpman bonus selection. A Daily Wheel gives a free spin every day and is still billed as a “brand new feature” despite clearly not being one. Fluffy Fridays offer a share of £250 between 8pm and 11pm each Friday, the Turbo Wheel spins for 50 to 500 free spins on deposits of £100 or more, and each month there’s a prize draw on a selected slots game. Pragmatic Play’s year-long Drops & Wins runs alongside all this.
Payments: don’t pay by phone
You can deposit with PayPal, Skrill, Neteller, Paysafecard, Pay by Mobile, Maestro, or a Visa or Mastercard debit card, in pounds only, from £10 at a time, with up to three payment cards on the account. Pay by Mobile is the one to avoid, because each phone bill deposit involves a £2.50 transaction fee, a quarter of the £10 minimum. The other methods are free.
Withdrawals start with a 72-hour pending period once your account is verified. The FAQ then says to expect a further delay of one to three working days, while the terms say one to five, so it’s safer to plan for a week. Uploaded documents take up to three working days to check. Customer money is kept apart from Jumpman’s own, but the terms say balances “are not protected in the event of insolvency”. If you don’t log in for 365 days, the account is suspended after a warning and £5 is taken from the balance every 30 days until it’s empty, although your right to the money doesn’t end if you return to the site.
Support and complaints
The live chat is open on weekdays only, 9am to 4pm, and email replies are promised within two business days, with a plea in the FAQs not to send follow-ups because they slow things down. There’s no phone number anywhere in the FAQs or elsewhere on the site. Complaints go to complaints@jumpmangaming.com, which should acknowledge them within 48 hours and provide a decision within eight weeks; after that, you can take the matter to eCOGRA, the independent adjudicator. You can set deposit limits, time-outs, and self-exclusion at any time from the responsible gaming page. The footer of the Lucky Cow Bingo website still links to GambleAware, a charity that shut down in March 2026. For support today, ring GamCare on 0808 8020 133.
Lucky Cow Bingo’s reputation
Lucky Cow Bingo’s Trustpilot profile is unclaimed and features 34 reviews averaging 1.5, with 85% one-star, 12% two-star and no five-star ratings. The oldest goes back to September 2023, and only five were added in the last twelve months. What stands out is how many focus on the TV advert rather than the site: people calling the dancing cow crass or demeaning to animals, from 2024 through March 2026. The complaints about the site itself are familiar Jumpman ones: a first deposit that couldn’t be withdrawn, slow verification, no phone number and fees for deposits.
What I like, and what I don’t
What I like
- A cheerful theme and a name you’ll remember.
- A massive games list, with 14 studios named.
- Offer terms spelt out clearly, with worked examples.
- eCOGRA at the end of the complaints route.
What I don’t
- Bingo games hidden behind the login, and a dead link attached to the bingo offer.
- A £2.50 fee on every Pay by Mobile deposit.
- Weekday-only chat and no phone support.
- Outdated homepage text that no longer matches the banners.
My Lucky Cow Bingo sister sites verdict: a famous cow, but a lack of actual bingo
Lucky Cow has something almost no other Jumpman white label brand has: a TV advert people remember, even if plenty of them didn’t like it. Spend a few minutes on the site, though, and you’ll see that the cow is the only thing of note. The wheel, the limits, the cashier, and the support hours are the same ones every Lucky Cow Bingo sister site uses, and you can’t even look at the bingo rooms before you register an account.
So, I’d treat this whole thing as a matter of taste. If you like the look of Lucky Cow Bingo, nothing here will cost you more than at its sister sites. If you’re coming for bingo, Bingo Aliens at least explains the games before asking you to log in, and if you’d rather not deposit until you’ve looked around, WTG Bingo’s five free spins will let you do that.
Lucky Cow Bingo sister sites FAQ: your questions answered
What are Lucky Cow Bingo’s sister sites?
Every live brand run by Jumpman Gaming is a sister site, and there are more than 150 of them. The closest in spirit are themed bingo brands like WTG Bingo, Elf Bingo, Bingo Aliens, Volcano Bingo and Rocket Bingo.
Who owns Lucky Cow Bingo?
Jumpman Gaming Limited, an Alderney-based company with Gambling Commission licence 39175, runs luckycowbingo.com as one of its white labels.
Was the Lucky Cow Bingo advert banned?
No. A complaint that the dancing cow would appeal to children went to the Advertising Standards Authority, which ruled in March 2024 that it didn’t break the rules.
What is the Lucky Cow Bingo welcome offer?
A free spin of the Mega Wheel on a first deposit of £10 or more, with prizes of up to 500 Big Bass Splash spins. Winnings need 10x wagering, and you can’t withdraw more of them than you’ve deposited in total, with £250 as the limit.
Can I play bingo at Lucky Cow Bingo without an account?
No. The Bingo tab in the games lobby asks you to log in first, so you can’t see the rooms until you’ve signed up.