Broadway Gaming in a nutshell
Broadway Gaming runs the largest bingo network in Britain across two UKGC licences held by the same Dublin company. Broadway Gaming Limited (account 39075) carries its own brands such as Butlers Bingo, Dotty Bingo, Glossy Bingo and Casino of Dreams. Broadway Gaming Ireland DF Limited (account 58267) holds the old 888 bingo empire it acquired in 2022, including Wink Bingo, 888 Ladies, Costa Bingo and the Dragonfish software platform.
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At a glance
Company reviewed
Broadway Gaming
UKGC licenses
39075 and 58267, both held by the same company
Head office on UKGC record
The Reflector, 8 Hanover Quay, Dublin, D02 R573, Ireland
Licence permissions
Bingo and casino on both licences, plus gambling software on 58267
Network character
Britain’s largest bingo operator, built on the Dragonfish platform
Best-known brands
Wink Bingo, 888 Ladies, Costa Bingo, Butlers Bingo
Regulatory actions listed
None on either licence
Last checked
15 June 2026
The Broadway Gaming brands worth knowing
With more than a hundred live brands across the two licences, the trick with Broadway is knowing which handful actually matter. Most of the register is dormant or near-identical bingo skins sharing the same rooms. The six below are the brands players are most likely to recognise and the ones Broadway Gaming actively promotes, spread across both licences so you can see the whole company rather than half of it. Wink Bingo and 888 Ladies are the famous 888-heritage names; Butlers Bingo is Broadway’s own flagship; Costa Bingo, Wink Slots and Casino of Dreams cover the rest of the spread.
Wink Bingo
- Licence position: winkbingo.com sits on licence 58267, the 888-heritage licence, one of the brands that came with the 2022 acquisition.
- Identity: The famous one, a 2008 launch that grew to tens of thousands of players and once sponsored The Only Way Is Essex, still the network’s best-known face.
- Welcome: A three-way choice, a bingo bonus, a batch of 10p free spins, or a games bonus, each on a £10 deposit, with bingo wagering very low and games capped at the legal 10x.
- Mind the detail: It runs on Dragonfish, so its rooms are shared with dozens of sister sites, and players report slow withdrawals of up to a week or more.
- My take: The best choice if a recognisable name reassures you, but you’re still playing the same rooms you’d get on plainer sisters.
888 Ladies
- Licence position: 888ladies.com is on account 58267, another marquee name from the 888 bingo business Broadway Gaming bought.
- Identity: Widely rated the most polished brand on the network, a multiple Best Dragonfish Bingo Site winner with strong promotions and a charity heritage.
- Welcome: A bingo-led deposit offer on £10, with bingo wagering of a couple of times the bonus and any games element held to the 10x cap.
- Where it differs: If Wink Bingo is the household name, 888 Ladies is the one that players often rate higher for room quality and presentation.
- My take: The room I’d point a newcomer to first on the heritage licence, for the best experience of the shared network.
Butlers Bingo
- Licence position: This one sits on the other licence, account 39075, as one of Broadway Gaming’s own brands rather than an 888 inheritance.
- Identity: The company’s home-grown flagship, running since 2010, with a playful theme and a wheel-spin reveal on the welcome offer.
- Welcome: A bingo bonus on a £10 debit-card deposit, claimed within 48 hours of joining, with low 3x bingo wagering and any games portion capped at 10x.
- Where it differs: It predates the 888 deal, so it represents what Broadway Gaming built itself rather than what it bought.
- My take: The pick if you’d rather back Broadway’s original work than play a repainted 888 room, with a tidy, low-wagering offer.
Costa Bingo
- Licence position: costabingo.com is on account 58267, part of the Costa portfolio 888 folded into Dragonfish before the sale.
- Identity: A bright, sunny, value-led room that built its name on cheap tickets and free bingo, long a fixture of UK daytime advertising.
- Welcome: The familiar Dragonfish style, a bingo bonus on a £10 deposit with low bingo wagering, games held to the 10x ceiling.
- Where it differs: It leans cheaper and more cheerful than the 888-branded rooms, aimed squarely at casual penny-ticket players.
- My take: Worth a look if low-stakes, high-volume bingo is your thing; just remember it shares rooms with its sister sites.
Wink Slots
- Licence position: winkslots.com sits on account 58267, the slots-led companion to Wink Bingo.
- Identity: The network’s answer for the player who came for reels, not tickets, trading bingo rooms for a slots and games library.
- Welcome: A games-led offer rather than a bingo one, and like every UK brand here, its slots wagering is capped at 10x since January 2026.
- Where it differs: It drops the chat-room community feel that defines the bingo brands, so it’s a quieter, more solitary experience.
- My take: The sensible in-family switch if Wink Bingo’s rooms appeal less than its slot shelf does.
Casino of Dreams
- Licence position: casinoofdreams.uk is on account 39075, one of Broadway Gaming’s own casino-led brands rather than a bingo room.
- Identity: The most casino-forward face the company runs in-house, leaning on slots and table games over bingo tickets.
- Welcome: A casino deposit offer rather than a bingo one, with wagering kept to the 10x UK maximum on the bonus.
- Where it differs: It shows that Broadway Gaming’s own licence isn’t bingo-only, even if bingo is plainly where the company’s heart is.
- My take: The in-house option for a slots-first player who still wants to stay under the Broadway Gaming umbrella.
Two licences, one company, and a shared bingo hall
The two-licence setup is the key to reading this whole network, and it isn’t a trick or a loophole. The same Dublin business holds both. Broadway Gaming Limited, account 39075, is the older licence, running since 2014, and it carries the brands Broadway built itself: Butlers Bingo, Dotty Bingo, Glossy Bingo, Rosy Bingo, and Casino of Dreams. Broadway Gaming Ireland DF Limited, account 58267, is the newer one from 2022, and the “DF” is the giveaway: it stands for Dragonfish, the platform and bingo empire the company bought from 888. That second licence also carries a gambling software permission, which the first doesn’t, because the Dragonfish business sells its platform to other operators as well as running its own rooms.
The practical consequence for players is the reality of shared rooms. Because so many of these brands run on Dragonfish, buying a ticket at Wink Bingo can put you in the very same room, with the same jackpots and the same players, as someone who joined through 888 Ladies, Costa Bingo or one of dozens of plainer skins. The branding on top changes; the bingo hall behind it often doesn’t. That has a real bearing on bonuses and accounts, because the operator can see across its own brands, so collecting welcome offers across several Broadway Gaming brands is exactly the behaviour these networks watch for. Treat the network as one company wearing many coats, because for verification and bonus-eligibility purposes, that’s how it sees itself.
How a small bingo firm bought Britain’s biggest bingo network
Broadway Gaming started life around 2010 as a small operator with a handful of respected bingo brands, Butlers Bingo chief among them. For more than a decade it was a known but mid-sized name. Then came the deal that changed everything. In 2022, 888 Holdings decided to exit bingo entirely, choosing to focus on sport and casino and on its acquisition of William Hill’s international business, and it put its whole bingo division up for sale.
Broadway Gaming, backed by parent Saphalata Holdings, bought it. The price came to roughly £45 million, with a final £2 million settled in late 2023, and the deal transferred the assets of more than 200 bingo websites, the Dragonfish B2B platform and the consumer brands running on it, including Wink Bingo, 888 Ladies and the Costa portfolio. Dragonfish itself traces back to Cassava Enterprises, 888’s old online arm, and had powered a large slice of the UK bingo market for years. Overnight, the acquisition turned Broadway Gaming into the largest bingo operator in Britain.
Since then, the company has trimmed rather than hoarded, closing many of the weaker inherited skins to concentrate on a smaller core, while pushing into new ground with an Ontario supplier licence and regulated bingo there. The current position for British players is simple: Broadway Gaming is a Dublin bingo specialist that grew up, bought its biggest rival’s entire catalogue, and now runs both its own brands and the famous 888 ones from the same building.
The right Broadway Gaming brand for your kind of play
If you want the best-rated room
888 Ladies is the network’s most polished bingo brand, a repeat award winner with the best presentation of the shared rooms.
If a famous name reassures you
Wink Bingo is the household name, with a three-way welcome choice, though you’re playing the same rooms as its plainer sister sites.
If you’d prefer Broadway’s own brands
Butlers Bingo sits on the company’s original licence and offers a tidy, low-wagering bingo welcome.
If cheap, cheerful tickets are the draw
Costa Bingo is the value-led, penny-ticket room for high-volume casual play.
If you came for slots, not tickets
Wink Slots or Casino of Dreams swap the bingo hall for a reels-first library, one on each licence.
Licensing, the two accounts and a clean record
Broadway Gaming is licensed for Britain under two UKGC accounts, both registered to the same Dublin head office at The Reflector, 8 Hanover Quay. Account 39075, in the name Broadway Gaming Limited, holds remote bingo and casino permissions running since November 2014. Account 58267, in the name Broadway Gaming Ireland DF Limited, holds remote bingo, casino and gambling software permissions running since February 2022, the date the Dragonfish business came under UK licence in the company’s hands. Two slightly different legal names, one company, two jobs: the first for Broadway’s own brands, the second for the acquired 888 network and the platform it sells on.
The compliance position is good. There are zero regulatory actions on either licence, no fines and no settlements, which is a very good record for an operator running this many brands through the Commission’s most active enforcement years. I won’t overstate it, because bingo operators tend to attract less of the high-stakes scrutiny aimed at big casino and sportsbook groups, but a clean sheet across two licences and a major acquisition is a real point in the company’s favour.
A word on scale and the register’s shape. The 58267 licence alone lists more than 160 domains, but the large majority are inactive legacy bingo names like Bingo Hollywood, Cheeky Bingo and dozens of others retired since the takeover. A smaller set of white labels, brands run for third parties such as BJ’s Bingo and Majestic Bingo, also sits on that licence. For a player, only the actively promoted core matters, and the graveyard of dead brands is best read as evidence of how much Broadway Gaming has rationalised since 2022.
Bonuses across the Broadway Gaming brands
The welcome offers across this network share a recognisable Dragonfish shape, and it’s a player-friendly one for bingo fans. The standard form is a bingo bonus on a £10 minimum deposit, with very low bingo wagering, often just 2x or 3x the bonus, which is far gentler than the slots requirements players are used to elsewhere. Butlers Bingo, for instance, asks 3x on its bingo bonus and wants the deposit by debit card within 48 hours of joining. Wink Bingo goes further and offers a three-way choice at sign-up: a bingo bonus, a batch of 10p free spins, or a games bonus.
Two things are worth flagging. First, the bonus mechanics are old-school: bonus funds typically only unlock once your cash balance hits zero, and bingo bonuses can only be spent in the bingo rooms, which trips up players expecting one combined balance. Second, any games or slots element of these offers is now capped at 10x wagering for UK players, the legal maximum since January 2026. Also, since January 2026, the offers have to be split rather than mixed, so you’ll choose a bingo route or a games route rather than getting one blended welcome.
My summary is that the low bingo wagering is a real strength here, better than the 10x ceiling by some distance, and the clearest reason a bingo player might prefer this network. Just read each brand’s live terms before depositing, because the exact percentages and codes shift, and the room-only restriction on bonus funds matters more than the headline number.
Payments, withdrawals and KYC
This is where the network’s age shows. Deposits are straightforward, with debit cards the backbone and a typical £10 minimum, and some brands restricting the welcome offer to card deposits only, so check before funding by another method. The weak spot is withdrawal speed. Players on the Dragonfish brands routinely report payouts taking several working days, with Wink Bingo quoted in the region of six to eleven working days end to end, which is slow by current standards when plenty of rivals pay within a day. The dated platform underneath is the likeliest culprit, and it’s the single most common complaint across the family.
Minimum withdrawals tend to sit around £20 on these brands, higher than the £5 or £10 some competitors allow, so factor that in if you play small. Verification follows the standard British pattern of identity, age, address and payment-ownership checks before a first cashout, with source-of-funds questions possible as stakes climb, and bonus winnings in particular tend to wait on completed checks.
The long and short of it is that it’s easy to get money in, but slow to get it out. If payout speed is what you care about most, this network will frustrate you, and my advice is to verify your account early, keep your expectations realistic on timing, and not treat a balance here as quick-access cash.
Dragonfish, shared rooms and the community that comes with them
Almost everything that’s good and bad about Broadway Gaming traces back to Dragonfish. The platform’s defining feature is shared liquidity: dozens of differently branded sites feed into the same bingo rooms, so games fill faster, jackpots grow bigger, and the chat rooms stay lively in a way a standalone site struggles to match. For bingo players, who often come as much for the community and the hosts’ side games as for the prizes, that shared network is a real draw, and it’s why these rooms have kept their loyal followings for years.
The flip side is that the same platform is showing its age. It powers slots from a wide supplier list, NetEnt, Pragmatic Play, Playtech, Eyecon, Evolution’s live tables and more, so the games themselves are current, but the wrapper around them, the cashier, the withdrawal pipeline and parts of the interface, feel dated next to newer rivals. Broadway Gaming clearly knows this, which is why it’s been pruning brands and investing in new markets rather than simply repainting old skins. For now, though, what you gain in community and shared rooms you partly pay for in clunkiness and slow payouts.
Support and complaints
Support is run brand by brand rather than through one Broadway Gaming desk, so a Wink Bingo query, an 888 Ladies bonus issue or a Butlers Bingo withdrawal question each starts at that site’s own help centre and live chat. Broadway Gaming the company presents itself to the trade, not to players, so its corporate site is no use for an account problem. Chat and email through the individual brand are the routes that matter.
Main player route
Each brand’s own help centre, live chat and email
Group phone
No customer support phone number
Dispute resolution
IBAS, the standard ADR route for these brands
Operator
Broadway Gaming, UKGC accounts 39075 and 58267
The disputes most likely on this network are withdrawal-timing complaints and bonus questions, especially the bonus-only-unlocks-at-zero-balance mechanic that catches players out. For either, keep a written trail: screenshot the offer terms at opt-in, note your deposit method and date, and save chat transcripts. If a withdrawal drags well past the quoted window or a bonus doesn’t behave as the terms describe, escalate to the brand’s formal complaints process. Beyond deadlock, you can take it to IBAS for free, independent adjudication, as with any UKGC operator. The Commission regulates the company; it doesn’t referee individual payout timings.
What I like, and what I don’t
What I like
- Low bingo wagering of 2x to 3x on welcome offers, well below the 10x cap and a real plus for bingo players.
- Shared Dragonfish rooms mean busy games, big jackpots and lively chat that standalone sites can’t match.
- A clean regulatory record across both licences, even through a major acquisition.
- Real brand variety, from the famous Wink Bingo and 888 Ladies to value-led Costa Bingo and the home-grown Butlers Bingo.
What I don’t
- Slow withdrawals, with some brands quoting up to a week or more, the network’s biggest weakness.
- A dated platform whose cashier and interface lag newer rivals, however current the games are.
- Many near-identical skins share the same rooms, so the brand variety is often cosmetic.
- Old-school bonus mechanics, with funds locked until your cash balance hits zero and bingo bonuses usable only in the rooms.
My final verdict on Broadway Gaming
Broadway Gaming is a genuine British success story hiding behind a name almost no player knows: a mid-sized Dublin bingo firm that bought its biggest rival’s entire catalogue and became the country’s largest bingo operator overnight. The two-licence structure looks confusing until you see it for what it is: the company’s own brands on one account and the bought-in 888 and Dragonfish empire on the other. Once that clicks, the whole network reads clearly. For a bingo player, the appeal is simple: low wagering, busy shared rooms, a clean licence record and famous names you can trust. The catch is equally simple: an ageing platform and slow withdrawals that no amount of brand polish hides. So my advice is to choose by room quality, not logo, since so many of these sites are the same hall in different wallpaper. I’d start a newcomer at 888 Ladies for the best-presented version of the network, send a slots player to Wink Slots or Casino of Dreams, and point anyone who prefers backing Broadway’s own work to Butlers Bingo. Whichever door you pick, verify early, expect to wait for payouts, and remember you’re almost certainly sharing a room with the players next door.
FAQs about Broadway Gaming
What is Broadway Gaming?
It’s a Dublin-based bingo and casino operator, the largest online bingo company in Great Britain. It runs its own brands like Butlers Bingo and the 888 bingo brands it bought in 2022, including Wink Bingo and 888 Ladies.
Why does Broadway Gaming have two UKGC licences?
The same company holds both. Account 39075 (Broadway Gaming Limited) carries its own brands, while account 58267 (Broadway Gaming Ireland DF Limited) carries the acquired 888 bingo business and the Dragonfish software platform. Two legal names, one operator.
Which brands does Broadway Gaming own?
The best-known are Wink Bingo, 888 Ladies, Costa Bingo, Wink Slots, Butlers Bingo, Dotty Bingo, Glossy Bingo, Rosy Bingo and Casino of Dreams, alongside many smaller and dormant bingo skins.
Did Broadway Gaming buy 888’s bingo business?
Yes. In 2022 it acquired 888 Holdings’ entire online bingo division, including the Dragonfish platform and more than 200 bingo websites, for around £45 million. That deal made it Britain’s biggest bingo operator.
What is Dragonfish?
Dragonfish is the bingo software platform Broadway Gaming acquired from 888. It runs a shared network, so many differently branded sites use the same bingo rooms, jackpots and player pools.
Are Broadway Gaming brands safe and legal for UK players?
Yes. They operate under two UK Gambling Commission licences, accounts 39075 and 58267, both with zero regulatory actions on record, and standard UK protections including access to IBAS for disputes apply.
Why do different Broadway Gaming sites feel so similar?
Because many share the Dragonfish platform and the same bingo rooms. The branding on top changes, but you’re often playing in the same room, with the same jackpots, as players on its sister sites.
Are Broadway Gaming withdrawals slow?
They can be. Players on the Dragonfish brands report payouts taking several working days, with Wink Bingo quoted around six to eleven working days end to end, which is slow by current standards. It’s the network’s most common complaint.
What are the welcome offers like?
Mostly bingo bonuses on a £10 deposit with very low bingo wagering, often 2x or 3x. Any games or slots element is capped at 10x for UK players since January 2026, so disregard older pages quoting 30x or more.
Which Broadway Gaming brand is best?
For bingo, 888 Ladies is widely rated the most polished room, while Wink Bingo is the most recognisable name. Butlers Bingo is the pick if you’d rather play Broadway’s own brand than a former 888 one.