Betable Limited in a nutshell
Betable Limited holds UK Gambling Commission account 23328, based in Manchester, with a clean record and zero regulatory actions. Every one of its current player-facing brands is a white label on that licence: Ivy Casino (with its ivybet.com sportsbook front door), Bet442, O’Reels, RightBet and Rose Casino. These aren’t a flagship brand plus clones; they’re five faces on one rebuilt platform. The older names that used to belong to the operator, including Prospect Hall Casino, are now inactive, and the operator picked up real-event and virtual-event betting permissions in February 2026 on top of its long-standing casino licence.
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At a glance
Company reviewed
Betable Limited
UKGC account
23328
Head office on UKGC record
Suite 3.05, Colony Jactin House, 24 Hood Street, Manchester, M4 6WX
Licence permissions
Remote casino, plus real-event and virtual-event betting from February 2026
Current brands
Ivy Casino, Bet442, O’Reels, Rose Casino
Network character
B2B platform builder with its own white-label casinos
Regulatory actions listed
None on record
Last checked
15 June 2026
The Betable Limited brands worth knowing
This is a small, honest network, and that’s its strength. Five brands, all white labels on one licence, all clearly cut from the same platform. They split by mood rather than by ownership: Ivy Casino is the polished casino, Bet442 is the football-first bookmaker, O’Reels is the slots-led one with an Irish wink, and Rose Casino is the promotional all-rounder. The ivybet.com domain on the register isn’t a fifth brand, just the sportsbook door into Ivy Casino, so that leaves newcomer RightBet to round out the network.
Ivy Casino
- Licence position: ivycasino.com is a white-label domain on account 23328, and ivybet.com is the same site’s sportsbook entrance, not a separate brand.
- Identity: The most polished face in the family, a tasteful casino with a soft botanical theme and a sportsbook tucked behind it.
- Library: Slots-heavy with a strong Pragmatic Play and Inspired presence, plus Megaways, Slingo, instant wins and live tables.
- Current offer: A 25% deposit match up to £50, claimed on first deposit and valid 7 days. Low by industry habit, which suits the restrained tone.
- My take: The brand to start with if you want the casino-first version of this platform with a sports option sitting in the menu.
Bet442
- Licence position: bet442.co.uk is a white-label domain on the Betable Limited record, having moved here from AG Communications.
- Identity: The football-first bookmaker of the group, its name a nod to a formation, with a sportsbook covering football, racing, tennis, darts, cricket and esports alongside 2,000-plus casino games.
- Welcome: A Bet £20, Get £20 free-bet style sports offer, paid as cash with the stake not returned.
- Mind the migration: Old accounts from the previous operator were closed in the switch, so anyone returning to the brand will have to open a new one.
- My take: The best pick if you came for the betting rather than the slots, and the brand that best explains why the licence added sports permissions.
O’Reels
- Licence position: oreels.com is a white-label domain on account 23328, one of the brands brought back to life under the rebuilt platform.
- Identity: The slots-led member with a warmer, Irish-tinged personality, a four-tier loyalty ladder and a reels-first library.
- History: It closed in 2023 and reopened, which is why its paperwork looks more travelled than the others, though the licence that governs it now is Betable Limited’s.
- Worth knowing: O’Reels is almost a twin of Rose Casino, having launched at the same time with a near-identical bonus portfolio.
- My take: The choice if you want the platform with the most overt reels-and-loyalty identity rather than a sportsbook lean.
Rose Casino
- Licence position: rosecasino.com is a white-label domain on the Betable Limited licence, a 2025 launch and the second-newest of the five.
- Identity: A clean, black-and-gold casino-first brand that leans hardest into recurring slot promotions, with a custom interface rather than an off-the-shelf skin.
- Platform note: Its gaming software is supplied by Grace Media (Gibraltar) Limited while Betable Limited holds the UK licence and runs the operation, so the operator and the games engine aren’t the same company here.
- Worth knowing: Rose Casino launched as a pink, rose-tinted casino before switching to its current aesthetic about six months later.
- My take: The most promotion-driven brand on the network, best if you want offers and a tidy lobby over a sportsbook or a loyalty scheme.
RightBet
- Licence position: rightbet.com is a white-label domain on account 23328, the newest of the live brands with the shortest track record.
- Identity: A deliberately plain, no-frills betting brand that sells clarity and efficiency over mascots and novelty jackpots.
- Where it sits: It’s the other betting-leaning face alongside Bet442, but without the football-formation hook or the louder personality.
- Worth knowing: Because it’s so new to the market, treat it accordingly, especially with the licence’s new betting permissions in play.
- My read: Worth a look if you want the betting side of the family stripped back to the basics, but start off with small deposits.
Why every brand here is a white label, and what that means for you
Betable Limited is unusual on the UK register because it has no in-house consumer flagship in the way most network operators do. Every active brand on licence 23328 is listed as a white-label brand, which fits the company’s own pitch: it describes itself first as a platform provider, selling casino technology, player account management, payments, and turnkey gaming to partners. The five brands are that platform wearing different clothes. Some of them, like Rose Casino, even run their games on a third party’s software while Betable Limited holds the UK licence and carries the regulatory responsibility, so the operator on your account and the company that built the games engine can be two different names.
For a player, the practical takeaway is the one that always applies to a single-licence family. The name on the door changes, the licensed operator behind it doesn’t. Moving from Bet442 to Ivy Casino, or from O’Reels to Rose Casino, keeps you inside the same company, so verification history, safer gambling settings and bonus eligibility can follow you between brands in a way they wouldn’t if these were genuinely separate firms. Anyone thinking of collecting more than one welcome offer across the sites should read each brand’s terms on previous and linked accounts with that shared ownership in mind.
The failed first attempt, and the 2026 reboot
Betable Limited isn’t new. Its casino licence has been in place since June 2011, and back in the 2010s it operated a different set of casino sites, the best-known being Prospect Hall Casino. The early model was unusual for its time: a single Betable login granted a player access to all the company’s sites at once. It was a clever idea on paper, but it made marketing and customer retention awkward, and in the end that first generation of brands wound down. Those names survive today only as inactive entries on the register, which is exactly where they should stay.
The version players get now is essentially a relaunch. Around early 2026, the company cleared out the last of its original casino and betting brands and rebuilt around the five it runs today, refreshing and expanding the licence in the process. In February 2026, it added real-event and virtual-event betting permissions on top of the casino licence it had always held, which is why a brand like Bet442 could carry a full sportsbook onto the licence and why RightBet came into being.
The right Betable brand for your kind of play
If you want the polished casino
Ivy Casino is the smoothest of the four, with a restrained theme, a 25% deposit match and a sportsbook waiting behind ivybet.com if you want it.
If betting is the point
Bet442 is the football-led bookmaker with the only tailored sports betting welcome bonus in the group, a Bet £20, Get £20 free-bet deal.
If you’re a slots-and-loyalty player
O’Reels brings an Irish-inspired slots-first identity and a tiered loyalty ladder; just confirm the current terms before depositing.
If you chase promotions
Rose Casino leans hardest into recurring slot offers and is the newest, tidiest lobby of the set.
If you want betting stripped back
RightBet is the plainest, most functional betting option, best treated as one to watch as Betable Limited grows into its new sports permissions.
Licensing and the new betting permissions
Betable Limited is licensed for Britain under UKGC account 23328, with its head office at Suite 3.05, Colony Jactin House, 24 Hood Street, Manchester, M4 6WX. The remote casino permission has run since 22 June 2011, and on 17 February 2026 the licence gained two more: general betting standard for real events and for virtual events. That betting upgrade is the single most important recent fact about this operator, because it turns a casino-only company into one that can legitimately run full sportsbooks, which is exactly what Bet442 and RightBet now do.
The compliance record is clean. There are zero regulatory actions on the Gambling Commission’s register, no fines and no settlements. Perhaps don’t read too much into that, because the clean sheet partly reflects a company that spent years as a smaller, quieter operator rather than a major consumer name under constant scrutiny.
A word on the licence’s shape. Alongside the active and white-label domains sit several inactive ones, including Prospect Hall Casino, Dice City Casino and Slots Rush. These are closed legacy brands from the company’s first era, not options for players today, and they matter only as evidence of how much the business has rebuilt. Treat the five live brands as the network, and everything else as history.
Payments, withdrawals and KYC
The cashier is one of this network’s strengths. Across the brands, the method list is safe and familiar: debit cards, PayPal, Trustly or pay by bank, Google Pay, Apple Pay, MuchBetter, Skrill and Pay by Mobile via Fonix, with a typical £10 minimum deposit, though the welcome offers usually need £20 to trigger. Withdrawal speed is a plus where it’s been tested, with Bet442 payouts landing within minutes on debit cards and Rose Casino quoting average processing inside a few hours. As ever, e-wallets tend to be quickest and card or bank slowest.
Two practical cautions. First, Pay by Mobile is deposit-only and can carry a fee, so you’ll need a different method to withdraw, and some brands apply a small fee on very low withdrawals, so check the threshold. Second, watch the bonus exclusions: certain e-wallet deposits can be barred from qualifying for welcome offers, a common pattern across these sites, so fund with a card if the offer matters.
On verification, expect the standard British sequence of identity, age, address and payment-ownership checks before a first withdrawal, with source-of-funds questions possible as stakes rise. Bet442’s recent migration is a reminder that account history can be reset by a platform move, so keep your own records. In general, you can expect a solid, well-stocked payment setup with good potential speed, let down only by the usual small-print traps, so verify early and favour e-wallets if payout pace is your priority.
A platform company first, a casino group second
The thing that makes Betable Limited interesting is what it sells when it isn’t running casinos. Its corporate website talks far more about technology than about spinning reels: a casino-first platform, player account management, CRM and acquisition tools, payments and turnkey solutions for partners, with dual licensing in the UK and offshore. That B2B identity shapes the consumer side. Instead of one flagship surrounded by clones, you get a modular framework with five faces, each tuned to a slightly different audience.
It also explains the unusual plumbing. A brand like Rose Casino can run its games on Grace Media’s software while Betable Limited holds the licence and operates the business, because, for a platform company, that kind of mix-and-match is normal. The game libraries lean on the modern mainstream, Pragmatic Play, Play’n GO, Inspired, Blueprint, Big Time Gaming Megaways, Relax Gaming and Eyecon among them, with Bet442 alone listing more than 2,000 titles plus live dealer tables. The character differs by brand, but the underlying competence is shared, which is the whole point of buying into a single platform.
Support and complaints
Support is handled brand by brand, not through one Betable Limited help desk. A Bet442 settlement query, an Ivy Casino withdrawal question, an O’Reels bonus issue or a Rose Casino account problem each starts at that site’s own help centre and live chat, with Rose Casino advertising 24/7 chat. The corporate contact on betable.com is a sales email aimed at business partners, so it’s no use for player problems.
Main player route
Each brand’s own help centre and live chat
Group phone
No customer support phone number
Corporate contact
A sales enquiry route at betable.com, not player support
Operator
Betable Limited, UKGC account 23328
The disputes most likely on this licence are migration-related, because Bet442’s move onto the platform closed previous accounts, and bonus-eligibility questions, given the inconsistent offer terms. For either, build a written trail from the start: screenshots of offer terms at opt-in, deposit confirmations, qualifying-bet details and chat transcripts, and escalate to each brand’s formal complaints process the moment chat stops progressing. Beyond deadlock, free independent dispute resolution applies as at any UKGC operator, and the Commission regulates the company rather than refereeing individual payouts.
What I like, and what I don’t
What I like
- A small network with no fake flagship, five clearly differentiated brands and a clean regulatory record.
- The February 2026 betting permissions give the group real room to grow beyond casino, already shown by Bet442’s sportsbook.
- Fast, well-stocked payments, with debit-card payouts in minutes at Bet442.
- The company’s platform pedigree means the underlying product is more capable than its low profile suggests.
What I don’t
- Bonus terms are inconsistent and across the brands.
- The platform migration closed old Bet442 accounts, so a returning player can’t carry a prior balance or dispute across.
- RightBet is still very new, making it hard to recommend with any confidence today.
- With every brand a white label and some running on third-party software, players need to keep track of who actually holds their account.
My final verdict on Betable Limited
Most network operators are casino companies that bought some technology. Betable Limited is the reverse: a Manchester platform business that builds gambling tech for others and runs its own brands as shop windows for what it can do. That framing is the key to using it well. Don’t come here hunting a famous flagship or a blockbuster bonus, because neither exists. Come for a small, clean, single-licence family where the differences are about mood, and pick by what you actually want to do. Ivy Casino is the polished casino with a sportsbook on the side, Bet442 is the football bookmaker with the one offer I’d trust on sight, O’Reels is the slots-and-loyalty option, and Rose Casino is the promotions-led newcomer, with RightBet sitting on my watchlist until it shows more of itself. The smartest thing you can do with this network is read it as one company in five outfits, verify every bonus at the brand itself rather than from a review, and remember that a platform built to move players between brands can move your account history too. Judge the operator, not the wallpaper, and Betable Limited comes off as a tidy, careful small group worth knowing.
FAQs about Betable Limited
What is Betable Limited?
It’s a Manchester-based iGaming platform company licensed by the UK Gambling Commission under account 23328. It builds casino and betting technology and runs its own white-label brands, currently Ivy Casino, Bet442, O’Reels, RightBet and Rose Casino.
Which casino brands does Betable Limited run?
The current player-facing brands are Ivy Casino, Bet442, O’Reels and Rose Casino, with RightBet also recently added to the licence. The ivybet.com domain is the sportsbook entrance to Ivy Casino, not a separate brand.
Is Betable Limited licensed in the UK?
Yes. It holds UKGC account 23328, with a remote casino permission running since June 2011 and real-event and virtual-event betting permissions added in February 2026.
Are ivybet.com and ivycasino.com different sites?
No. They’re two doors into the same Ivy Casino. ivybet.com takes you straight to the sportsbook, while ivycasino.com opens the casino. It’s one brand, not two.
Has Betable Limited ever been fined by the Gambling Commission?
No. There are zero regulatory actions on its UKGC record, with no fines or settlements listed.
What happened to Prospect Hall Casino and the older Betable sites?
They were part of the company’s earlier era and are now inactive on the register. Betable Limited cleared out its original brands and rebuilt around its current set in early 2026, so the old names are history rather than live options.
Why did my old Bet442 account stop working?
Bet442 moved onto Betable Limited’s licence during a platform migration, and previous accounts from the old operator were closed as part of that switch. Returning players need to register a new account and can’t carry a previous dispute across.
Does Betable Limited offer sports betting?
Yes, now it does. Since gaining betting permissions in February 2026 it runs full sportsbooks, most obviously through Bet442, with RightBet and Ivy Casino’s ivybet.com also on the betting side.
What is the best Betable Limited welcome offer?
Bet442’s Bet £20, Get £20 free-bet deal is popular. Ivy Casino runs a 25% deposit match up to £50. The O’Reels and Rose Casino offers vary month to month, so check their live terms before depositing.
Are all Betable Limited brands run on the same platform?
They all sit on Betable Limited’s UKGC licence, but the games software isn’t always Betable’s own. Rose Casino, for example, runs on Grace Media software while Betable Limited operates the business and holds the licence.