Prize Land Bingo Sister Sites: The Short Version
Prize Land Bingo is the bingo site that used to be Iceland Bingo, and it’s now run by Broadway Gaming. The best Prize Land Bingo sister sites to try include Lazerlight Bingo, Safari Bingo, The Slots Island, Zoe’s Bingo, and Chat Mag Bingo.
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At a glance
Brand
Prize Land Bingo, a bingo site with a prize wheel, formerly Iceland Bingo
Operator
Broadway Gaming Ireland DF Limited, Dublin
UKGC licence
58267, with prizelandbingo.com listed as a white label
Brand owner
Black Spark Media Ltd, which owns three of the sister sites below as well
Welcome offer
Deposit £10 with the code FIRST for a £20 bingo bonus and a spin of the Prize Wheel
Best sister sites
Chat Mag Bingo, Lazerlight Bingo, Zoe’s Bingo, Safari Bingo, and The Slots Island
Contact
Email help@bingosupport.org, or live chat once you’ve logged in
Last checked
12 November 2026
Prize Land Bingo sister sites worth a look
Prize Land Bingo doesn’t have a sister sites page, but Safari Bingo does, and it names Prize Land, Lazerlight Bingo, and The Slots Island. All four have the same brand owner, so they come first. I’ve added Zoe’s Bingo, another white label on the same licence, and Chat Mag Bingo, an officially-licensed tie-in of the kind Iceland Bingo used to be.
Lazerlight Bingo
- Same owner: The Lazerlight Bingo About Us page names Black Spark Media Ltd as the brand owner, just as Prize Land’s does.
- £5 more for the same £10: The code FIRST25 on a £10 first deposit gets you a £25 bingo bonus, with the same 4x wagering and five days to use it, but no wheel spin.
- A city at night: Bingo balls float over a skyline of neon-lit towers on the homepage, under a logo with a pink laser streak and a yellow star.
- A game of its own: Its promotions include the Lazerlight Bonus Game, which you won’t find on Prize Land, alongside the same Mystery Jackpot and Mocktail Party rooms.
- Best for: Bingo players who’d rather have a bigger fixed bonus than a spin of a wheel.
Safari Bingo
- A twin welcome offer: Safari Bingo uses the same code, FIRST, for the same £20 bingo bonus and Prize Wheel spin on a £10 deposit.
- A bigger bonus, on paper: Its small print says the wheel pays from 1,000 loyalty points up to a £500 bingo bonus, while Prize Land’s says £1 up to a £10 voucher.
- No safari in sight: You’d be forgiven for expecting lions, but the homepage is purple, with a spinning wheel and bingo cards, and the logo looks like a theatre sign.
- The family’s only sister sites page: It says all four sites run “on the Dragonfish software”, but it still lists Prize Land’s offer as £40 with the code PRIZE.
- Best for: Anyone who likes the Prize Land welcome deal and wants a second go at it under another name.
The Slots Island
- No bingo at all: The offering here is just Home, Slots, and Welcome Offer, which makes it the odd one out among Black Spark Media’s four sites.
- Spins for £10: The code SKY on a £10 first deposit gets you 50 free spins on Noble Sky at 5p each, with 10x wagering on the winnings.
- Palm trees and sky blue: The logo puts a white palm tree between “SLOTS” and “ISLAND”, and the homepage features an airship among the clouds.
- The same Wirral address: Its Contact page gives 40 Chester Road in Heswall, just like Prize Land’s.
- Best for: Slots players who like the family’s games and don’t care for bingo.
Zoe’s Bingo
- Also “As seen on TV”: Zoe’s Bingo carries the same round blue badge as Prize Land, beside a cartoon of a red-haired woman with glasses, surrounded by pink flowers.
- £25 or £30? The code FIRST25 on a £10 deposit gets you a £25 bingo bonus, although the browser tab still says “Get £30 Bonus”.
- A week of freebies: Deposit and play through £10, and you get a wheel spin every day for a week from the following Monday, worth up to 96 bingo tickets.
- Same rooms, different owner: It’s a white-label on licence 58267 like Prize Land, but its About Us page doesn’t name a brand owner.
- Best for: Regular players who’d use a free daily spin after the welcome bonus has gone.
Chat Mag Bingo
- A tie-in that stayed: Chat Mag Bingo still carries a magazine’s name, and its homepage is celebrating “20 Fabulous Years”.
- The biggest bonus here: The code BDAY50 turns a £10 deposit into a £50 bingo bonus, and the wagering is still only 4x.
- A help link you can find: Its footer links straight to a Help Centre, which Prize Land’s footer doesn’t.
- A sister site of its own: Woman’s Own Bingo uses the same birthday banner and the same £50 offer.
- Best for: Bingo players who want the most bonus money from a £10 deposit.
How this Prize Land Bingo review was made
Here’s what went into this Prize Land Bingo review, and my About Us page explains how I approach every site.
Rob Hill
I worked my way through Prize Land Bingo as a new UK player would, from the homepage to the help pages and the terms, then followed its history back to Iceland Bingo and compared it with the sites that share its owner and licence.
12 November 2026
Broadway Gaming Ireland DF Limited, The Reflector, Hanover Quay, Dublin
58267, one of 14 white labels on Broadway’s Irish licence
Prize Land Bingo: the homepage, bingo, slots, about, help, FAQ, and contact pages, the Terms and Conditions, and the help centre; bingoiceland.com; Broadway Gaming Ireland DF Limited’s entry on the Gambling Commission register, with its web addresses; Black Spark Media Limited at Companies House; the homepages, About Us pages, and welcome terms of Lazerlight Bingo, Safari Bingo (with its sister sites page), The Slots Island, Zoe’s Bingo, Chat Mag Bingo, and Woman’s Own Bingo; and Trustpilot.
Published 12 November 2026
Which sister site suits you?
Most bonus for £10
Chat Mag Bingo gives you £50 to Prize Land’s £20.
Same owner, more money
Lazerlight Bingo adds £5 and drops the wheel.
Slots only
The Slots Island has 50 free spins and no bingo rooms.
A bonus every day
Zoe’s Bingo hands out a week of wheel spins to regular players.
From Iceland Bingo to Prize Land Bingo
The brand started life as Iceland Bingo, the official bingo site of the frozen food chain, run by 888 on its Dragonfish software. When Iceland ended the partnership, the site became Prize Land Bingo, and prizelandbingo.com first shows up in the Wayback Machine in May 2021. If you played at Iceland Bingo, the swooping red “Bingo” in the Prize Land logo will look familiar.
Then the site changed hands. A Change of License section at the bottom of the FAQ says that on 09/06/2022, the agreement “will be transferred from 888 UK Limited to Broadway Gaming Ireland DF Limited”. So far, so normal. The trouble is that nobody has tidied up after the move, more than four years on:
- The top of the same FAQ says it’s for players who registered “with Broadway Gaming UK Ltd on this brand, prior to 09/06/2020”, which is a different company and a different year.
- If you have a question about the transfer, the FAQ tells you to email support@888.com, a company that no longer runs the site.
- The emails section still talks about having your address suppressed “on another site on the Dragonfish network”.
- The footer reads “Copyright 2010 – 2026, the Broadway Gaming Group”, for a site that has had this name since 2021.
The old address is still up, too. bingoiceland.com shows the Iceland Bingo logo, says “Bingo Iceland has had a makeover! Stand by for the big reveal”, and sends you to Prize Land with a “See Now” button. Its footer still links to 888 UK Limited’s old licence on the Gambling Commission register, along with the Gibraltar regulator and Dragonfish. I’d say the big reveal has happened by now.
Who owns Prize Land Bingo? It depends which page you read
UKGC Licensed, Broadway Gaming Ireland DF Limited (58267), click to verify
Broadway Gaming Ireland DF Limited runs Prize Land Bingo under UK Gambling Commission licence 58267, from an office on Hanover Quay in Dublin. The register lists 129 web addresses for the licence: 73 active, 42 inactive, and 14 white labels, Prize Land among them. There’s no regulatory action against it.
The brand itself belongs to someone else. Prize Land’s About Us page says it’s “owned by Black Spark Media LTD”, gives an address at the Metal Box Factory in London, and quotes the company number 09948453. Companies House lists that number as an advertising agency, set up in January 2016, with its registered office on the Wirral. Black Spark Media is named as the brand owner on four of the 14 white labels: Prize Land, Lazerlight Bingo, Safari Bingo, and The Slots Island.
Then there’s the Contact page, which gives a third address, 40 Chester Road in Heswall, with a link to “Find us on Yell.com”. Companies House shows that this was Black Spark Media’s registered office until August 2022, care of an accountancy firm. So one bingo site gives you a Dublin operator, a London brand owner, and a Wirral contact address that’s more than four years out of date. None of it stops you playing, but it’s poor maintenance for a site that wants your personal information.
The welcome bonus and the Prize Wheel
Deposit £10 with the code FIRST and Prize Land gives you a fixed £20 bingo bonus and one spin of the Prize Wheel. The bingo bonus has a 4x wagering requirement and lasts five days. That’s a fair deal for bingo, and 4x is low.
The wheel is harder to pin down. The homepage says the lowest prize is a £1 bingo bonus and the top prize is a £10 voucher. The FAQ says its bonus wheel pays anything from 1,000 loyalty points up to “£500 bonus cash”, and Safari Bingo’s small print for the same offer says up to £500 as well. If you win a games bonus or free spins on the wheel, the FAQ says you’ll have to wager it 99 times, although the Terms and Conditions say 10 times for any games bonus. With that many different answers, I’d treat the spin as a bit of fun rather than part of the bonus.
After that, there’s a Weekly Scratchcard if you deposit and play through £10 in a week, a £200 Mocktail Party game on the 26th of every month, Pennies Make Pounds from noon until 3pm, and a Mystery Jackpot room worth up to £500. The bingo page also still advertises a Prize Wheel deal with the code WHEEL that ran from 15 December 2025 to 6 January 2026, long-gone dates which tell you how often anyone looks at it.
Balloons, gadgets, and nine bingo rooms
The homepage is bright and cheerful, with a sky-blue banner, a woman with her fingers crossed in front of the prize wheel, red and blue balloons, and an “As seen on TV” badge. Further down, a “The Land of Bingo” panel shows the sort of prizes it means, such as a barbecue, a TV, a tablet, and a smartwatch.
There are nine bingo rooms: Mystery Jackpots, Bounce’T, Easy Peasy, and On The House for 75-ball, and Mocktail Party, Pennies Make £’s, The Big Night In, Flip It, and Top of the Shop for 90-ball. The Big Night In runs “8PM – 12PM”.
The slots page is short. It shows six new games, Links of Flame, Frontier Fishing, Bass Cash Christmas X UP, Triple Treasure, Coin Fever, and Surtr’s Fury, and a row of jackpot slots that includes Shaman’s Dream, 99 Time, Irish Luck, and Very Merry Christmas. It doesn’t name the studios behind them, and two Christmas games in the new row feels a smidge early.
Payments, support, and a help centre it doesn’t link to
The footer of the Prize Land Bingo includes logos for Visa, Mastercard, and PayPal. Deposits start at £10, by Visa or Mastercard debit card, PayPal, or Apple Pay, and the smallest withdrawal is also £10. Your bank statement will show the name Broadway Gaming UK Ltd. Withdrawals go back to the method you deposited with, but the Terms and Conditions don’t say how long they take.
The answer is in a help centre at prizelandbingo.zendesk.com, but no page on Prize Land links to it, so I only found it by typing the address in on a hunch. It says withdrawals take one to two business days to process, then up to five business days to a debit card or Apple Pay, up to three to PayPal, and four to seven by bank transfer. One of its articles tells you to allow “the timeframe specified in our terms and conditions”, which isn’t there. A Trustpilot reviewer in August 2026 said the PayPal timeframe was hard to find without help from live chat, and I can see why.
Support is by email at help@bingosupport.org or by live chat, which only opens after you log in. The help centre promises chat 24/7, while the site’s Help page says the agents in the help room are there from 10am to 2am, and that queries are answered within 72 hours. Complaints go to the Head of Customer Support at Manager@bingosupport.org, then to eCOGRA if you’re still not happy. If an account with money in it goes untouched for 12 months, Prize Land tries to send the balance back to you, and if that doesn’t work, it takes £5 a month after giving you at least 30 days’ notice.
The Prize Land Bingo profile on Trustpilot has 55 reviews and a TrustScore of 3.6, but they’re split down the middle, with 28 five-star and 21 one-star. Most of the recent five-star reviews thank a chat agent by name. The recent one-star reviews complain that the offers have shrunk and the loyalty points have gone, and one asks, “Has it changed hands?” It did, but way back in 2022.
Prize Land Bingo: What I like, and what I don’t
What I like
- A simple £20 bingo bonus with only 4x wagering.
- A free wheel spin on the first deposit.
- Nine bingo rooms, with cheap games at lunchtime and in the evening.
- PayPal and Apple Pay for deposits and withdrawals.
What I don’t
- An FAQ that still sends you to the 888 Group and gets its own dates wrong.
- Three addresses, one of them out of date since 2022.
- Withdrawal times hidden in a help centre the site doesn’t provide a link to.
- A bonus wheel whose top prize is £10 on one page and £500 on another.
My Prize Land Bingo sister sites verdict
I don’t think there’s anything wrong with playing at Prize Land Bingo. The bingo works, the wagering is low, and Broadway holds a clean UK licence. What lets it down is that nobody seems to have finished the moving-in process four years after the move. None of the leftovers or mistakes would cost you money on their own, but a site that hasn’t read its own FAQ since the takeover makes me less sure about the parts I can’t see, and that matters more to me than getting an extra spin of a wheel.
For the bonus alone, Chat Mag Bingo’s £50 beats Prize Land’s £20 for the same £10, and Lazerlight Bingo gives you £25 from the same owner. If you liked Iceland Bingo and want to see what it became, Prize Land is fine for a £10 deposit, but I’d take a bigger welcome bonus somewhere else on the network first.
Prize Land Bingo FAQ
Is Prize Land Bingo the same as Iceland Bingo?
Yes. Iceland Bingo was renamed Prize Land Bingo after Iceland ended the partnership, and bingoiceland.com now sends you to prizelandbingo.com.
Who runs Prize Land Bingo?
Broadway Gaming Ireland DF Limited, under UK Gambling Commission licence 58267, while Black Spark Media Ltd owns the brand.
What is the Prize Land Bingo welcome offer?
A £20 bingo bonus and one Prize Wheel spin when you deposit £10 with the code FIRST, with 4x wagering on the bingo bonus.
How long do Prize Land Bingo withdrawals take?
Up to two business days to process, then anything from an hour to five business days for a debit card, Apple Pay, or PayPal, and four to seven days for a bank transfer.
What are the best Prize Land Bingo sister sites?
I’d start with Chat Mag Bingo and Lazerlight Bingo, then try Zoe’s Bingo, The Slots Island, or Safari Bingo.