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Sister Sites Guide

There’s something genuinely unusual about Party Casino’s position in the UK market. It isn’t the flashiest brand in the Entain family. It isn’t the most aggressively marketed. It doesn’t have Ladbrokes’ high-street weight or Coral’s racing heritage. What it does have is a claim to history that none of its network siblings can match: Party Casino, originally launched as Starluck Casino in 1997 under the PartyGaming umbrella, is one of the very first online casinos ever launched. The name that eventually replaced it, PartyGaming, was once valued at over £12 billion on the London Stock Exchange. The brand has survived UIGEA, a major merger, a major acquisition and two rebrands. It now sits inside the Entain group as a casino-first product with its own exclusive game studios, its own jackpot network and live tables streamed from The Bellagio in Las Vegas. Understanding the sister sites means understanding both the family it belongs to and why this particular member of it is more interesting than its current market profile might suggest.

The Party Casino sister sites in a nutshell

Party Casino sits on LC International Limited’s UKGC licence (54743) alongside Ladbrokes, Coral, bwin, Party Poker, Gala Casino, Gala Bingo, Foxy Bingo, Foxy Games, Gala Spins, Gamebookers and Sportingbet. The three sister sites that matter most for a Party Casino player are Party Poker, the brand that shares its history and its identity; Gala Casino, the dedicated casino arm of the same Entain network; and Foxy Bingo, the bingo-led brand in the same regulated family for players whose sessions run more towards that end of the product spectrum.